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Artwork Description

For more than a decade, Froiid has investigated the interactions between art, games and society, examining the complex relationships between the public and the institutions. His artistic practice establishes his own vocabulary, which explores the negotiations and dualities that exist in the relationships between subject and object, as well as between the game and life. From this perspective, his production encompasses a plurality of languages and supports, including games, installations, objects, videos, photographs, sound works and digital technologies. For ZonaMaco, Froiid presents a project that takes as its starting point the "Lotería de las Flores", a traditional Mexican game, but which is reconfigured here through a powerful encounter between playfulness and abstraction. The artist incorporates the vibrant colors of the uniforms of legendary Mexican goalkeeper Jorge Campos, an icon of popular football aesthetics, whose outfits full of colors and geometric shapes have become a cultural and visual reference.